Digital Marketing Course Details

Master_Digital_marketng-1170x630

  Professional SEO Expert / SEO Manager– Course Details

Course Outline

Digital Marketing Training- Contact Now. 100% Placement. Best Results in Industry

Module 1 (4 hours)

What is SEO (Search Engine Optimization?)

Introduction to SERP (Search Engine Results Page) – understanding search engine commands/operators (these advance search techniques will help you find anything on internet quickly)

How does Search Engine works – crawler based search engines, vertical search engines, Meta engines and directories

Understanding Google Ranking Algorithm

Understanding Keywords

Google Keyword Planner Tool – advance keyword analysis guidelines

Selecting Keywords for your website

Understanding Keyword Stuffing

 

Module 2 (4 hours) – On-page / Onsite SEO

Page title & Meta data optimization

Content optimization – keyword density, weight, prominence and proximity

Link structure optimization

Robots.txt setup/optimization

Backlink

XML sitemap setup/optimization

Canonical Tag

301/302 Redirect

SEO friendly redirect setup using .htaccess

Google Webmaster Tools

Search Console installation linking to Website

Google Analytics setup and management – analytics code integration, goal setup and traffic stats analysis

 

Module 3 (6 hours) – Off-page / Offsite SEO

Introduction Of Backlink/DA/Alexa/IP/Click

Social Bookmarking

Directory submission guidelines & best practices

Article submission guidelines & best practices

Press Release distribution guidelines & best practices

B2B/Classified submissions & best practices

Profile Creation

Business Listing

Image Post

Blogging

Web2.0 Submission

PPT/VIDEO/PDF Submission strategy

Blog commenting

Do’s and Don’ts of Link Building

 

Module 4 (2 hours) – Local SEO

Google Places / G+ Account setup, verification & customization

Company profile setup in local business directories

Citations and brand reputation management through social media

 

Module 5 (4 hours) – Advance SEO

Website analysis / Audit – comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO

SEO Proposal – making SEO strategy for any website for the best possible results

Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates

 

Practical Classes (8 hours)

Class 1 (2 hours): – Hands-on experience on using Google Keyword Planner Tool,   Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior

Class 2 (2 hours): Link Building for Live sites

Class 3 (2 hours): Link Building for Live sites

Class 4 (2 hours): Link Building for Live sites

 

Assessment of Your SEO Skills & Certification

Course Duration (Theory + Practical)

1 Months (20 hours theory + 8 hours practical)

Eligibility

  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: B.Tech/BCA/MCA/MBA-Graduation or Higher, should be Good in English

What Our Students Our Saying:-

Social Media Executive/ Social Media Manager

 (10 hours) Social Media Marketing – Brand promotion and Reputation Management through various social media channels, promotion through Facebook, Twitter, Pinterest, G+, LinkedIn and various Social Media Traffic sites, Google Map Creation for Brand Awareness

(10 Hours Theory+ Practical)

 

 

PPC Executive/ PPC Campaign Manager

 

– Understanding Search Engines
– How SEO & SEM differ
– An Introduction to Pay Per Click Marketing
– Overview of Google Adwords, Yahoo Search Marketing and Microsoft AdCenter (bing)
– Terminology explanation

ANALYSIS & TARGETING

– Website analysis
– Competitor analysis
– Setting objectives, goals & expectations
– Targeting

USING GOOGLE ADWORDS

– Fundamentals of AdWords
– AdWords account setup
– Researching keywords with the Keyword Planner tool

CAMPAIGN MANAGEMENT

– Setting up a campaign
– Creating ad groups
– Writing great ad headlines and copy
– Geo targeting & local search campaigns
– Bid management
– Budget management
– Optimizing Quality Score

EFFECTIVE LANDING PAGES

– How to Create Killer Landing Pages
– Call-to-action

TESTING

– A/B Ad copy Testing
– Testing Landing Pages

PERFORMANCE TRACKING & REPORTING

– Installing conversion tracking code
– Goals & Funnels tracking
– Integrate adwords account with Google Analytics
– Understanding reports and Performance monitoring
– Optimising performance, profitability and growth
– Measuring ROI

SEM MANAGEMENT & TOOLS

– AdWords tools / Adwords Editor
– Google Display Network (GDN)
– Creating video ad campaign
– Remarketing
– Managing multiple accounts
– Best Practices

Digital Marketing Training- Contact Now. 100% Placement. Best Results in Industry

 

Google Adsense

 

Affiliate Marketing

 

SMS Marketing

 

Email Marketing

 

Eligibility:-

 

  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: B.Tech/BCA/MCA/MBA-Graduation or Higher, should be Good in English

Course Duration:-

APPROX 3 MONTHS

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