Digital Marketing Course Details


This Course is Specifically Designed for Students and job Seekers to Start Their Career in Digital Marketing

Module 1 (4 hours)

What is SEO (Search Engine Optimization?)

Domain & Web Hosting

TLD Domains

Introduction to SERP (Search Engine Results Page) – understanding search engine commands/operators (these advance search techniques will help you find anything on internet quickly)

How does Search Engine works – crawler based search engines, Meta engines and directories

Understanding Google Ranking Algorithm

Understanding Keywords

Google Keyword Planner Tool – Advance keyword analysis guidelines

Selecting Keywords for your website

Understanding Keyword Stuffing

Google Trends


Module 2 (6 hours Theory+Practical) – On-Page / Onsite SEO

Website Architecture

Page title & Meta data optimization

Content optimization –

Link structure optimization

Robots.txt setup/optimization


XML sitemap setup/optimization

Canonical Tag

301/302 Redirect

SEO friendly redirect setup using .htaccess

Google Webmaster Tools

Search Console installation linking to Website

Google Analytics setup and management – analytics code integration, goal setup and traffic stats analysis


Module 3 (8 hours Theory +Practical) – Off-page / Offsite SEO

Introduction Of Back link/DA/Alexa/IP/Click

Social Bookmarking

Directory submission guidelines & best practices

Article submission guidelines & best practices

Press Release distribution guidelines & best practices

B2B/Classified submissions & best practices

Profile Creation

Business Listing

Image Post


Web2.0 Submission

PPT/VIDEO/PDF Submission strategy

Blog commenting

Do’s and Don’ts of Link Building


Module 4 (2 hours) – Local SEO

Google Places / G+ Account setup, verification & customization

Company profile setup in local business directories

Citations and brand reputation management through social media


Module 5 (4 hours) – Advance SEO

Website analysis / Audit – comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO

SEO Proposal – making SEO strategy for any website for the best possible results

Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates

Module 6 (2 hours) – Google Updates


Practical Classes (4 hours)

Class 1 (2 hours): – Hands-on experience on using Google Keyword Planner Tool,   Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior

Class 2 (2 hours): Link Building for Live sites


Interview Question & Answer, Assessment of Your SEO Skills & Certification

Course Duration (Theory   + Practical)

1 Months Or  32 Hrs.

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  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: B.Tech/BCA/MCA/MBA-Graduation or Higher, should be Good in English

What Our Students Our Saying:-

Social Media Executive/ Social Media Manager

 (10 hours) Social Media Marketing – Brand promotion and Reputation Management through various social media channels, promotion through Facebook, Twitter, Pinterest, G+, LinkedIn and various Social Media Traffic sites, Google Map Creation for Brand Awareness

(10 Hours Theory+ Practical)



PPC Executive/ PPC Campaign Manager


– Understanding Search Engines
– How SEO & SEM differ
– An Introduction to Pay Per Click Marketing
– Overview of Google Adwords, Yahoo Search Marketing and Microsoft AdCenter (bing)
– Terminology explanation


– Website analysis
– Competitor analysis
– Setting objectives, goals & expectations
– Targeting


– Fundamentals of AdWords
– AdWords account setup
– Researching keywords with the Keyword Planner tool


– Setting up a campaign
– Creating ad groups
– Writing great ad headlines and copy
– Geo targeting & local search campaigns
– Bid management
– Budget management
– Optimizing Quality Score


– How to Create Killer Landing Pages
– Call-to-action


– A/B Ad copy Testing
– Testing Landing Pages


– Installing conversion tracking code
– Goals & Funnels tracking
– Integrate adwords account with Google Analytics
– Understanding reports and Performance monitoring
– Optimising performance, profitability and growth
– Measuring ROI


– AdWords tools / Adwords Editor
– Google Display Network (GDN)
– Creating video ad campaign
– Remarketing
– Managing multiple accounts
– Best Practices

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Google Adsense


Affiliate Marketing


SMS Marketing


Email Marketing




  • Technical: Basic knowledge of Internet, Email & Website Surfing
  • Academic: B.Tech/BCA/MCA/MBA-Graduation or Higher, should be Good in English

Course Duration:-

APPROX 2 MONTHS or 60 Hrs.

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